There is a big elephant in the room and you might not be paying enough attention to it.
The elephant is Local Listings. Yes, a very very valuable resource to restaurants. Yet, some might not be paying enough attention to it….
Well… let me tell you why should you.
Money, you like money right? In that case… you should be at the top of local listings because of this simple reason:
- According to a survey, 9 out of 10 customers who look you up on a listing will actually buy within a week!
Actually two reasons:
- 7 out 10 customers actually look you up online before they buy from you
I hope I got your attention now, because if you are not, you might be losing 70% of your clients…
Now, what are local listings exactly?
Some of these companies have already uploaded your restaurant, others may not.
Something you have to understand about these directories is that about 80% of your customers may be looking for you in there and not all customers will search for you in more than one of these directories.
Everyone has their favorite, actually… I am very confident no one will. Truth is, no one has the time, so you can be very sure that if customers don’t find you in their directory of choice they will simply order from someone else.
Like I said, not paying attention to these tools or thinking that since they are already set up customers will come can be a biggie…
Think about it, you may think you don’t have time to learn all of these tools but actually these tools will allow you to add your full menu to their site. This alone would save you a lot of dead time spent answering menu questions over the phone.
Another HUGE benefit of these platforms is that they allow you to manage your restaurant’s reputation. What do I mean by, “manage reputation”?
I mean, right now if you have been in business for a while your restaurant is going to be at least on one of these platforms and customers are already leaving reviews. Good or bad the reviews are there for everyone else to see.
Again, if you are not paying attention it could be brutal for your business…
Let me ask you a question, what would happen if one of your customers tried to make a complaint at your restaurant but he/she was ignored. How would that customer feel? Would they come back? Of course not, and worse they are probably going to rant about it with their relatives and probably convince at least one of them to never come back to your restaurant.
Why do I bring this up? Well, this could be happening everyday on these platforms and if you are not paying attention and engaging with these customers, bad reviews will be there for everyone to see and this will affect a customer’s decision on whether they should try your restaurant.
If you are still not convinced you can let us do it for you, we have built a complete machine that puts this whole process in autopilot, check it out: